BRIEF OF THE EXTERNAL MARKET DEVELOPMENT ASSISTANCE (SUB SCHEME OF THE EXPORT MARKET PROMOTION )

The External Market Development Assistance (EMDA) Scheme provides direct financial assistance to the Micro, Small and Medium Enterprises and exporters for participation in fairs, BSMs, delegation, production of catalogue etc. to enable them to expand their export market. The scales of assistance to various beneficiary categories are as given below.

Sl.No. Item Norms/Scale of assistance A. Participation in Exhibitions / Trade Fairs / Buyer-Seller Meets / Market Delegation 1 Space rent (built up stall of minimum bookable area)

* Charges fixed by the organizers and to be verified by Coir Board before making payment. For General Category Enterprises/Registered Exporters:
. Micro Enterprises/Exporters : 75% of the actual charges*
. Small Enterprises/Exporters : 60% of the actual charges
. Medium Enterprises/Exporters: 25% of the actual charges
For the Entrepreneurs/Exporters belonging to North Eastern Region/Women/ SC/ST category:
. Micro Enterprises/Exporters : 95% of the actual charges
. Small Enterprises/Exporters :85% of the actual charges
. Medium Enterprises/Exporters: 50% of the actual charges 2 Airfare * (for one representative from one enterprise/ registered exporter)

* (Should be the cheapest fare available to be certified by Coir Board) . Micro Enterprises/Exporters : 85% of the cheapest economy class return fare
. Small Enterprises/Exporters : 75% of the cheapest economy class return fare
. Medium Enterprises/Exporters:25% of the cheapest economy class return fare
For the Entrepreneurs/Exporters belonging to North Eastern Region/ Women / SC / ST category :
. Micro Enterprises/Exporters : 95% of the Cheapest economy class return fare
. Small Enterprises/Exporters : 85% of the cheapest economy class return fare
. Medium Enterprises/ Exporters: 50% of the cheapest economy class return fare 3 Freight charges Actual, subject to a maximum of Rs.20,000/- per entrepreneur / exporter 4 Maximum amount of assistance towards air fare, space rental and freight charges General Category enterprises / registered exporters

Type of Unit	Latin American	Other Countries
Micro Enterprises	Rs.1.75 lakh	Rs.1.50 lakh
Small Enterprises	Rs.1.50 lakh	Rs.1.25 lakh
Medium Enterprises/ Exporters	Rs.1.00 lakh	Rs.0.75 lakh

Categories belonging to NER / Women / SC / ST

Type of Unit	Latin American	Other Countries
Micro Enterprises	Rs.2.00 lakh	Rs.1.75 lakh
Small Enterprises	Rs.1.75 lakh	Rs.1.50 lakh
Medium Enterprises/ Exporters	Rs.1.25 lakh	Rs.1.00 lakh

In addition to the above 25% of the cost of production of product brochures/catalogues for use at abroad is extended subject to a maximum of Rs.15,000/- once in a financial year. The Application form and other conditions for availing the benefits are available in the EMDA Scheme.
EXTERNAL MARKET DEVELOPMENT ASSISTANCE SCHEME