Coir Board undertakes generic publicity through reputed trade magazines and home journals, having wide readership, search engines, print and electronic media etc. projecting the bio-degradable, environment friendly aspects and varied end use applications of coir products targeting retailers, consumer public and house hold sector in all existing as well as promising markets. The ultimate objective of this programme is to position the coir products as ‘eco friendly home decor products’ and find a better market position in the global scenario.
