Export Market Promotion Scheme

India is the largest producer and exporter of coir (yarn, coir pith, coir mats, matting,carpets and rugs) in the world with a share of 70% of coir yarn and 75% of finished coir products in the global trade. However, with the advent of liberalization, coir faces stiff competition from the substitutes like Jute, sisal, abaca, cotton, wool, etc. During the year, 2006-07 coir and coir products worth Rs.605.17 crores were exported from India. Coir products were exported to 97 countries during 2006-07. The main destinations were USA, UK, Germany, Netherlands, Italy, Spain, France etc. There is considerable scope for furthering the exports through product diversification and exploration of new markets. Creation of additional employment opportunities to the rural poor through promotion of exports and consequent increased utilization of existing raw material potential also calls for continued governmental support for this sector. More…